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- <text id=93TT1449>
- <title>
- Apr. 19, 1993: In a Rare Interview, Ovitz Defends...
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1993
- Apr. 19, 1993 Los Angeles
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- SHOW BUSINESS, Page 56
- In a Rare Interview, Ovitz Defends His Power
- </hdr>
- <body>
- <p>By JANICE CASTRO/LOS ANGELES
- </p>
- <p> Michael Ovitz
- </p>
- <p> Q. As a talent agency, CAA represents many of the top
- stars. Now you have agreed to advise Credit Lyonnais, the French
- bank that effectively controls MGM. Isn't it a blatant conflict
- of interest to advise a studio while representing movie stars,
- directors and writers who seek work at studios?
- </p>
- <p> A. I'm not advising MGM. I'm advising a bank that holds a
- major stake in MGM, that has loaned $3.1 billion to various
- entertainment companies and wants to rethink its enter tainment
- investment strategy.
- </p>
- <p> Q. Why?
- </p>
- <p> A. I didn't call them. Credit Lyonnais called us. They
- want to learn more about films, television and music. CAA
- represents many of the top people in those fields.
- </p>
- <p> Q. Jeff Berg, who runs International Creative Management,
- your principal competitor, says it is not legal for you to
- receive compensation from MGM or any other studio while
- representing talent.
- </p>
- <p> A. Everything about it is perfectly legal. I will be
- meeting with the guilds representing writers, actors and
- directors, and I will tell them everything about this consulting
- agreement to address any concerns they may have. Do you think
- if I had a blatant conflict I would be holding that meeting?
- </p>
- <p> Q. Then why is Berg so adamant in attacking your deal with
- the bank?
- </p>
- <p> A. This is a very competitive business.
- </p>
- <p> Q. You mean he wants to make your clients nervous so that
- they'll go to ICM?
- </p>
- <p> A. No comment.
- </p>
- <p> Q. But how can you separate your responsibility to
- represent a client's interests from your responsibility to
- advise a company that may employ your client?
- </p>
- <p> A. Look, this industry invented conflicts of interest. In
- what other business would you have a lawyer who represents the
- chairman of a major film studio and also represents an important
- actor be the guy who makes the deal between the actor and the
- studio chief? Hollywood is a small, familial place. Everyone
- does business with everybody else. The same complications occur
- in investment banking. But just as they build a Chinese wall to
- separate the parts of their companies that have competing or
- conflicting interests, we have built a Chinese wall at CAA. It's
- all about ethics and how you do business.
- </p>
- <p> Q. You helped Sony buy Columbia Pictures in 1989. You
- helped Matsushita buy MCA/Universal in 1990. People accused you
- of dabbling in investment banking to satisfy your ego.
- </p>
- <p> A. Nonsense. We got paid very well for our help, and both
- of those studios are stronger as a result. That means my
- clients will have more good places to bring their projects.
- Look, all of the big studio companies are deep in debt except
- for Disney. I have helped to bring more new capital into the
- entertainment business than anyone else in recent memory. It's
- all about expanding markets for my clients.
- </p>
- <p> Q. Your company also helped create Coca-Cola's new
- advertising campaign. You are consulting with Nike and advising
- computer firms on possible entertainment products. Are you bored
- with being a talent agent?
- </p>
- <p> A. That is absolutely wrong. I spend 85% of my time
- handling the needs of my clients. And every single move we've
- made has been tied directly to our clients. My job is to help
- my clients understand how the landscape of our business is
- changing so that they can create great new kinds of
- entertainment.
- </p>
- <p> Q. How so?
- </p>
- <p> A. The entertainment business is evolving very rapidly.
- Within 10 years new technologies are going to completely change
- the way we receive entertainment and information. Video stores
- will probably go out of business, for example, as pay-per-view
- becomes widely available. And if soon you'll be able to choose
- from 500 channels on your television, what are they going to
- play on those 500 channels? There will be a high-tech box on
- your television that enables you to access a cornucopia of
- choices. I want to feed that box.
- </p>
- <p> Q. Movie studios once picked the projects, hired the
- actors and directors, and provided the financing; now you often
- package the talent, generate the projects and find the
- financing. It is as if you are eliminating the role of the
- studios, refusing to wait for them to offer your clients
- projects.
- </p>
- <p> A. I don't want to wait for anyone! This business is in a
- contraction right now; money is tight, movies cost more, and
- fewer of them are being made. But as soon as these new
- technologies are in place, there will be a tremendous new demand
- for entertainment products. If I operated in the old-fashioned
- way and simply made deals with my clients at studios, where
- would my clients be in five years? Or 10 years? I wouldn't be
- doing a very good job for them.
- </p>
- <p> Q. People say you are a control freak.
- </p>
- <p> A. What's wrong with that? When I get on a plane, I don't
- want a laid-back pilot. I want a pilot who is a control freak,
- who is paying attention to every single detail of his job.
- </p>
- <p> Q. Have you become too powerful? Your critics say people
- fear you. That you can be abusive when crossed.
- </p>
- <p> A. I have been known to use an occasional gerund when it
- serves to make my point. I am very good at confrontation. I
- think that is part of my job. Ask my clients if they want a
- laid-back agent or a control freak.
- </p>
-
- </body>
- </article>
- </text>
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